At Drive, we get excited about the results you get when you improve culture and leadership in your organization. We’ll help you improve employee retention rates, motivate staff, and inspire loyalty and trust amongst your team.


Inspire others to achieve the unimaginable through:

Deliberate Development

We care enough to collaborate with, and constantly develop, everyone we interact with because life is about learning.

Passion and Positivity

We illuminate the positive and make the mundane memorable because we all need more joy in our life.

Relentless Responsibility

We willingly face adversity and enthusiastically persevere because our work changes lives.


Nothing is possible without our amazing team


Denise Boudreau

Denise Boudreau is founder of Drive, a culture consultancy firm that optimizes recruitment and retention, exclusively for healthcare and senior living organizations. She has over 20 years of experience working in acute care and aging services where, as a dietary aide, CNA and Administrator, she experienced many healthy and unhealthy cultures. Denise became nicknamed “The…

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Vice President of Operations

Vanessa Brookes, MPA

Vice President of Operations by day, Mom of a toddler by night, and living proof that a little bit of coffee can go a long way. Vanessa graduated from King’s College where she earned a Bachelor’s in Gerontology with a minor in Mass Communications. She was the rare exception that knew from a young age…

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Vice President of Business Development

Rebecca Townsend

Rebecca began her journey and love of seniors at an early age, living next door to her grandparents and participating in their care and well-being. Her first position in senior housing was as a part time receptionist, and, she quickly moved through all aspects of senior living operations and sales. She has held various regional and…

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Veronica Barber, EdD

Veronica A. Barber, EdD is a Culture Consultant and EQ Coach with Drive. Veronica’s executive consulting and coaching practice began in 2013 and she has since then helped numerous leaders and organizations to improve their performance, with guided transformative approaches. Veronica’s most recent organizational role was as the Senior Vice President of Human Resources for…

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Culture Consultant & Speaker

Christopher Ridenhour, GFN

Little did Christopher know that a random request for an informational interview would result in his current 20-year (and counting) thrill ride in Healthcare and Aging Services. “Inspired” does not adequately describe of his profound journey. Christopher has become a champion for the organizational “wins and wows” that result from coaching teams on how to…

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Jo-Anne Hill

Jo-Anne Hill is a certified organizational culture consultant with Drive. With over 25 years in the hospitality industry, working for luxury hotels companies such as Four Seasons, Mandarin-Oriental, and Ritz-Carlton Hotel Company, Jo-Anne has traveled around the world helping organizations dramatically improve their culture, leadership skills, customer service, and, ultimately, their bottom line. Jo-Anne’s personal…

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Director of Marketing

Sheila O’Grady, R.D.

Sheila is a Registered Dietitian and has been with Drive since 2018 as the Director of Marketing. She enjoys writing the bimonthly blogs and all the ways Drive communicates with the incredible people of senior living and healthcare! She has her degree in nutrition, and she loves to run and spend time in nature with…

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Office Coordinator

Debra Nobile

Debra Nobile is our Office Coordinator and joined the Drive Team in July 2016. Debra is involved in general office organization and streamlining business operations. She is responsible for all back-end office processes including billing clients, contract delivery, travel for conferences and client visits, and serves as a liaison between the Drive team and our…

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What our clients say about Drive:


Speak one-on-one with an organizational culture consultant

During your free discovery call, our consultant will evaluate your organization’s culture issues. From there, they will put together a plan of action tailored to your organization’s unique requirements.
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Resources and tools for strengthening your culture.

Consider the employee perspective when planning festivities for all to appreciate and enjoy. Last week I had an interesting conversation about a holiday party that an organization had planned for their staff. A happy topic, right? But the person I was speaking with was frustrated that many of the non-supervisory staff members were not attending….

Fairness could very well be the secret to employee retention, engagement, and success. Did you know that by accepting low performance, you may be putting your best performers at risk? It’s true. Those high performers who you can always count on to get the job done are still only human, and by over-burdening them with an unfair…

Economist Aaron Hurst suggests that a new era is upon us, one driven by connecting people to their purpose. Where value lies in our ability to contribute to something greater than ourselves, to grow as individuals, and to build community. My friend, we are witnessing the birth of the Purpose-driven economy. And my, oh my, THIS. IS. YOUR. TIME.  The…


By igniting hope, we drive purpose and passion into Healthcare and Senior Living organizations.


Sites that have improved their culture by working with us.


Organizations with thriving cultures have 3 times the revenue growth compared to those with struggling cultures.


Sites with the healthiest cultures have an average occupancy that is 42% higher than the least healthy sites; 95% occupancy compared to 66%.


Culture drives engagement, and organizations with the highest engagement have 59% lower turnover.
Drive empowers leadership teams to create cultures that employees love. We love to enter a toxic or inefficient work culture and transform it into one that creates tangible results.
team with hands in middle


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