Culture Shock and Awe(some)

Culture Shock and Awe(some)

In the world of aging services, where compassion, empathy, and dedication are paramount, company culture plays a crucial role in attracting and retaining top talent. According to a landmark 2019 Glassdoor survey, a remarkable 77 percent of workers consider a company’s culture before even applying for a job there. And for 56 percent of them, a good workplace culture is more important than salary when it comes to job satisfaction.

For aging services providers, cultivating a positive company culture isn’t just about offering competitive benefits and pay – it’s about creating an environment where employees feel valued, respected, and inspired to make a difference in the lives of the seniors they serve.

Why It Matters More Than Ever

In the aging services industry, where the work is deeply meaningful and often emotionally challenging, a strong company culture is essential for attracting and retaining the right kind of employee – namely the compassionate, caring, and dedicated type. Here’s why company culture matters:

Attracting Top Talent: In a field where empathy and compassion are critical, potential employees are looking for organizations that prioritize a supportive, nurturing work environment. A positive company culture can help you stand out as an employer of choice in a competitive job market.

Retaining Employees: Turnover can be costly and disruptive, especially in aging services where continuity of care is crucial. By fostering a positive company culture, you can increase employee satisfaction and loyalty, reducing turnover and ensuring continuity of care for your residents.

Enhancing Resident Experience: Happy, engaged employees provide better care and support to residents, leading to improved resident satisfaction and outcomes. A positive company culture not only benefits your employees but also enhances the overall resident experience.

Creating an Enviable Company Culture in Aging Services – Yes, it’s possible!

So, how can you create a company culture that attracts and retains top talent in aging services? Here are a few key strategies to consider:

Define Your Values: Your company’s values should reflect your commitment to providing compassionate, person-centered care to seniors. Clearly articulate these values, define the behaviors employees can embody to bring them to life, and integrate them into every aspect of your organization.

Lead by Example: As a leader in the aging services, it’s essential to embody the values and behaviors you want to see in your team. Lead with empathy, compassion, and integrity, and your employees will follow suit.

Invest in Employee Development: Provide opportunities for professional growth and development, including training programs, continuing education, and career advancement opportunities. Investing in your employees’ development not only strengthens your team but also demonstrates your commitment to their success.

Appreciate Team Members: Recognize and celebrate the hard work and dedication of your team members, regardless of their role or tenure. Whether it’s through employee appreciation events, awards, or personal acknowledgments, take the time to show your genuine gratitude for their efforts.

Highlighting Sequoia Senior Living’s Stellar Culture

As a shining example of a company that prioritizes culture, Sequoia Senior Living has made its commitment to creating a positive work environment front and center on their website. In the competition to attract the best job seekers, this is crucial, especially when recalling the earlier statistic that an astonishing 77 percent of workers prioritize a company’s culture when seeking employment opportunities. With a focus on values like caring, accountability, and teamwork, Sequoia Senior Living embodies the exact principles they want to attract in prospective team members. Their dedication to fostering a supportive, nurturing work environment shines through everything they do, backed by glowing employee testimonials and Drive’s World’s Best Culture Certification. We love to brag about our remarkable clients, and Sequoia makes that easy. They sustain a world-class culture, authentically showcasing it to the world, and continually maintain an exceptional workforce because of it. Curious to see what I’m talking about? Visit their careers website and try not to cry watching Aziz’s video. It’s impossible!

Embracing the Purpose-Driven Workforce Revolution

In today’s fast-changing work world, the idea that “nobody wants to work” doesn’t hold water anymore. It’s not that people don’t want to work; they’re just seeking meaning and purpose in what they do.

As leaders in aging services, it’s our mission to embrace this purpose-driven shift and leverage culture to attract and keep top talent. By fostering a positive culture that reflects your values, you can create a workplace where every team member feels valued, inspired, and fulfilled.

Company culture is not just a buzzword; it can be your organizational superpower. Create an awesome employee experience and get the shockingly high retention to show for it.

Ready to use organizational culture to take your organization to the next level? Contact Drive today to learn how we can help you unlock the full potential of your team through our comprehensive culture-enhancing services.



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