I promised in my last blog that I would share a longer term solution to work on your recruitment challenges. (If you are always going for the quick win, you will never create a major shift, which means you’ll always have a problem.)
Consider your employee brand.
Just like you have a marketing brand identity for attracting residents, you need to have a brand identity to attract new employees. When I look at Indeed ads from our field they are truly a snooze fest.
WHAT ABOUT YOUR ORGANIZATION IS INTERESTING? EXCITING? DIFFERENT?
One way you can find this out is to ASK! Don’t assume. Y’all know what they say about assuming things!
Start by asking people who just started working with you why they chose to work for you. Then, ask the people who have been there forever why they stay. Look for what I call “the secret sauce.” It’s different for every organization, and it’s the very thing that should weave through all of your recruitment efforts.
At a client of ours in California, staff described their work as almost spiritual. At a client in Colorado, staff loved the innovative organization they worked for. At a nursing home for veterans in Washington State, staff loved giving back to those they served.
Be a detective. Find your secret sauce. Then, brand the heck out of it! Share stories about the secret sauce. Film one-minute videos on your iPhone about the secret sauce. Include quotes from team members about the secret sauce in your Indeed ads. You get the picture.
I would love to hear what you find. Shoot me an email and tell me all about your secret sauce!
P.S. I know times are SO very hard right now, but you have something special in your organization. I guarantee it. Look for it. Know that I have great love for you and the work that you do each day. ❤️