For some reason, many leaders in healthcare like to equate things in their lobby to person-centered care. Player pianos. Coffee for visitors. Seating areas with plants.
Leaders that were eager to tell me about how they are “doing” culture change have proudly presented each of these examples to me.
Pathetic.
The greatest pianist, coffee or seating does not make up for the fact that most healthcare organizations deprive people of their dignity and individuality.
Extreme? Perhaps. True? Absolutely.
The idea of person-centered care is not new. It has a long history in various levels of healthcare.
Yet, somehow, the concept of person-centered care still struggles for the respect that clinical outcomes, quality measures and financial results get.
But is what a person wants any less important than what a person needs?
Don Berwick, former CMS Administrator, describes himself as an extremist in his article on patient-centered care. It is one of the best articles I have read on the subject.
In it, Berwick addresses common objections that I often see.
One objection is, “What do we do if a person wants something crazy or foolish?” In a training seminar that I recently conducted, a staff member asked, “Do people just get anything they want now?”
The answer is “Yes!”
On rare occasions a “No” may be necessary. BUT we shouldn’t make blanket policies that affect everyone based on one situation.
As Berwick writes, “…rare occasions make for very bad rules for the usual occasions.” (That may be my favorite quote ever!)
Person-centered care goes beyond customer service and aesthetics. It asks, “What do you need and want?” It acts on the answer and then asks, “How could I do better?”
Berwick shares some ways you can bring person-centered care alive in your organization:
Control
Give control over to patients, residents, and the loved ones they choose. Take over control rarely and only with permission.
Transparency
Share outcomes, processes, and errors freely. Apologize when things go wrong.
Individualization
While the environment is important, the focus of culture change should be on creating systems that are adaptable to individuals.
Training
All staff should be equipped with the skills they need to support residents’ needs and wants.
What do YOU think? Is coffee in the lobby enough or should you say “yes” to everything a resident wants? Is the answer somewhere in the middle or is that a slippery slope back to mediocrity?
